Mercersburg Academy is an independent college-preparatory boarding and day high school in Mercersburg, Pennsylvania, founded in 1893. To continue to give students the full Mercersburg experience, a capital campaign was created in order to update facilities around campus. This necessitated a brand campaign that exemplified everything Mercersburg was, is, and wants to be for students now and future. A campaign identity was created to work together across several digital and physical assets to let all donors and community members know that we are "Carrying Mercersburg Forward." 

Campaign Manifesto
‍History isn’t made by action alone. It’s made by passion and vision, by embracing the times and making them new. ​It's exactly the kind of thing that a Mercersburg education inspires in its students. By bringing lessons of the past into modern contexts, focusing on character, and ensuring an ever-growing community committed to exploration and expression, we offer students the opportunity to reimagine themselves—and our school—at every step.​And it’s on us, its stewards, to ensure that that legacy continues. That our growth is in service of theirs, forever provoking the kind of transformation that improves upon everything it touches. That sends each class of students, each generation, charging into their futures...​‍