Northeastern University, known best for experimental learning is leading research through inclusivity, community building, and action-led problem solving. "The campaign identity system and extended visual vocabulary invite audiences to participate in the lively process of making meaning."

With a creative concept and campaign Identity, a microsite was created to introduce the world to Northeastern's campaign "EXPERIENCE Powered by Northeastern" set to raise 1.3 billion. Using motion, bright colors, and bold type, the campaign is able to shine bright and big, showcasing each mission and the stories that accompany each. The use of gifs in place of static portraits sets this microsite apart from the norm, and the use of full screen video helps engage the viewer to fully immerse them in the campaign.

Campaign Manifesto
‍Experience—the ethos of Northeastern—is a transformational force. It’s a tool for tapping into inspiration, a way of seeking more, better, next. It’s how Northeastern has shaped the way people learn and work for more than 100 years. And it’s how we’re creating a better world right now.‍