The mission of the U.S. Mint is to serve the American people by manufacturing and distributing circulating, precious metal and collectible coins and national medals, and providing security over assets entrusted to us. Since our institution’s founding in 1792, the Mint has taken great pride in rendering the story of our nation in coins. To hold a coin or medal produced by the Mint is to connect to the founding principles of our nation and the makings of our economy.

Working closely with a copywriter to bring this campaign to life, the American Innovation coin program celebrates innovation by featuring historic breakthroughs in different states around our great nation. Social media ads, digital banners, and a landing page were created for the launch of this program. The art direction for this campaign shouts patriotism and pride as the the tagline "innovation lives here" takes center stage.

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